Marketing?!!!

[Arabian Princess]

So members, lets try to know what do you all know about markeing?
What is it? what makes it imprortant in the organization ..
if it was to you .. from the most important to the least important .. how would u grade the marketing department in teh organization?!

[Sun]

Internal Customer Advocacy
Bridge Between Organization And Customer
Cross Cultural Translator
All Products Have Information Envelope
Envelope Information Product Integrity
Each Sale A Custom Integration Job
Customer Satisfaction, Not Sales, = Value
Sales Pressure Doesn't Go Away
Lifetime Customers

[Arabian Princess]

Intresting points Sun and yes you made some valuable comments.
For marketing, not only sales count. Customer satisfaction is even greater than the no. of units sold (ofcourse depends on the company's stratgy)
But, marketing is not only important for private sector companies. Even for public enterprises .. Marketing could play a good deal to imrove both the service provided and the image that citezens have.

[arabian-brain]

Marketing is an integral tool in the business community that overlaps with other business organizational departments like accounting, human resource, operations and finance. Derived from the MARKETING CONCEPT, which states that all marketing activities (price, product, promotion, distribution) should work side by side to satisfy customers’ wants and needs. So marketing really focus on bringing satisfaction to customers. Marketers theorist believe that if a company pleased its customers then the output would be nice profit. About your question, every single department in the organization is just as important as the others. An instance, Marketing department think about how to launch a new product safely in the market without any hassles. Finance department, in the other hand, also working to improve and invest a way to make the company profitable and economically healthy. Accountants strive to make sure that the daily business transactions go smoothly like pay rolls, budgets, debts and income statement. What I’m trying to say that any organization have to work cooperatively in order to deliver the perfect- if you want to sate it this way-product or a service.

I hope I answered your question.

Thank you

[Arabian Princess]

Very well said arabian brain, nice to have brains like this in arabia :)

Well, yes u did answer my question .. but I stillbeleive that marketing have an extra important role .. let me tell you why .. maketing is concered with the whole organization .. like how to market the company as a potiential eploer (human resource) how to makret the company as a effiect producer (operations), how to market the company as a low cost organizaton (finance) ..and so on.
This is why I beleive that marketing should have an extra important role in the organization.

[arabian-brain]

I do understand what you are trying to say. However, every deparment in any compnay say that we are best. Finance people say, " I guess without us, it would be hard for our compnay to survive". Accountants also say the same thing and everybody does. If we can tell the deparments that if you work together to accomplish the overall objectives of the organization then it would get more profit and a long stand in the market.

Right princess

[Arabian Princess]

Very very true arabian brain. working togther in an organization is the most important factor to make the orgainzation successful coz others wise many efforts would be redundunt and it wuld reduce the effeciency of the organiztaion.

lets go back to marketing ( I hope arabian brain if you can help me in this)
members who are not fammiler with what is marketing all about .. what do u want to know about marketing? what is its responsiblites and what it is all about?! just ask and the arabians wouls answer :)

[arabian-brain]

Go ahead I'll be pleased to answer any questions relating to Marketing.

Marketing not only have to do with business, but also it can be implemented in many ways. Like in non-profit organizations they can use marketing research techniques, for example, Omani heart association can use marketing techniques to see what is the percentage of people with heart disease problems in Oman. Also if they want to do a charity to improve health related programs they can use marketing activities to bring people to donate for people with heart problems. A person graduated with a degree in marketing specialized in statistics can work in the Omani census to calculate population, percentages of single parent, average income and many other statistical areas. It is really a wide field of interest.

[Arabian Princess]

exactly arabian brain ..
as u mentiond above even non-profit organization could use marketing to promote thier activities (example: govt agencies and services, volountary organization and so on)
HOwever, here in Oman a marketing graduate is seen as a sales perosn (or that what I hear) and that is not true .. marketing is something that is within the organiztaions fabric and not the end point of the organiztaon (sales)

Members if you have any questions please do not hesitate to ask .. we have an expert brain here .. lets get the information from him/her :)

[arabian-brain]

Real joke

Someone asked my friend what he is majoring in the University
My friend replied, “ Marketing”
The guy added simply, “ yes, yes, we got a lot of supermarkets in Oman".

This is really show how ignorant some people are.
:D
:D
:)

[Arabian Princess]

thats hillrious :)
but its true .. sad how people do not undertsand what is marketing all about .. but maybe coz it is a new thing n Oman .. I guess companies and even public sector should work harder to promote it ..

[DorellaM]

I think marketing is the "Fine Art" of the business world. Great marketers are always open minded, very creative, and consider all targeted customer/consumers. It all depends on what the product or service is also. I think marketing can be fun and exciting. Although there are down sides of marketing.....Im stating this from the advertising end of marketing.

[arabian-brain]

Hi dorellam

I agree with you
It is an exciting field of study. Could you please elaborate in what you mean by the down sides of marketing.
:)

[DorellaM]

Sure....I'd say the brainstorming , and trying to get all members to agree on the same approach.

Another down side is all those cost curves:fire:...

The surveying and gathering of data.

Guess depends on what you are trying to market, but all in all I love marketing and advertising. That was my major, then I changed it to IT.:)

[Arabian Princess]

it would be nice if new members will help continue this discussion ..

so whats your views about Marketing?

[Wardat_il'7leej]

Marketing is a bench mark for all organizations allowing them to define objectives, plans and strategies in targetting customers and basing demands. Another ascpect of marketing is that it allows for setting of company goals and then evaluating progress toward them to measure success. other values of marketing is that is allows for brand identity withing the local markets.

I liked DorellaM of marketing being "Fine Arts" of the business world.

[Arabian Princess]

ok to enrich the thread .. how can marketing be used in Public organizations (organizations that dont seek profit)?!